Fig.10 - Support seekers: Summary | Research

Fig.10 - Support seekers: Summary

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Fig.10 - Support seekers: Summary.

Text description of image

This summary diagram highlights particularly distinctive features of Support Seekers, together with a few important related characteristics.

At the centre of the diagram is the Core Need: Support for coping strategies. Support is central because insufficient encouragement from others was reported by 99% of the segment.

The second layer of the diagram, Feelings and Beliefs, is relatively crowded, reflecting the dominance of psychological factors in the segmentation. Fewer major characteristics of the segment are directly observable in the Physical layer.

← Back to Executive Summary: Support Seekers

Updated | 13 Jan 2009.

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