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Overview of all Segments Diagram

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Overview of all segments summary diagram.

Long description

This diagram shows the same information as the target groups diagram, with the addition of a bar graph that breaks down the percentage of New Zealand adults that fall into the following six categories:

  • Others Oriented
  • OK for Now
  • Other Priorities
  • Busy & Stressed
  • Support Seekers
  • Almost There


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Updated | 21 Sep 2009.

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