Bringing the event out of the box
Steve Gibling, former Events Manager at RDC, explains “If an event is only focused on the big feature, and the community is not participating in that, the event can exist inside a box. The trick is to get the event outside the box”.
In practice, this means having a wider events programme that incorporates or is designed around different sectors of the community – for example, local media, local community and the event visitors. A good integrated strategy for this will plan, deliver and be responsive to the needs of all of these groups.
The key is to get people involved in the events by getting them to participate. When the local community participate, they feel they are part of the event, and they have fun. So do visitors, and the media have a lot to work with, which should ensure that the event is well publicised. This is how we create a popular event.
Updated | 23 Sep 2009.
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