7: Control over advertising
Under Intiative 7, the advertising industry is being encouraged to take measures to decrease children's exposure to the advertising of 'less healthy' foods. ('Less healthy' foods are defined by the food and beverage classification referred to in Initiative 1.)
What's happening?
Ministry of Health officials are working with all the relevant agencies such as the Food Industry Group, the New Zealand Television Broadcasters Council and the Advertising Standards Authority (ASA) to reduce children’s exposure to advertising of unhealthy foods. Mechanisms to achieve this include:
- developing a Children’s Food Rating System (CF) based on the food and beverage classification system developed in Initiative 1 as a pre-vetting process to control what food / beverages can be advertised in children’s television time; and
- working with the Food Media Group to provide credible, balanced healthy food messages.
Who's involved?
The Ministry of Health is the lead agency for this initiative.
>> Initiative 8: Use television and radio to encourage change
Updated | 21 Sep 2007.
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